is a team of organizers, strategists, and technologists dedicated to building transformative political power.
As a training and coaching movement organization for leaders of color, re:power needed to host an efficient and effective Campaign Manager bootcamp in 2022. However, their curriculum material needed to be updated and revamped for online as the original bootcamp was a week-long, in-person boot camp that would take over 40 hours to complete.
Omara Strategy Group was tasked with revising existing curriculum, updating group exercises, creating opportunities for learning and meaningful engagement for the attendees online — all while sizing down the scope of the training
The final result was a virtual, 20-hour bootcamp conducted in consistent 4 hour intervals over the course of 5 weeks. The training covered: campaign planning, field operations, fundraising, press, key messaging, and base organizing. It incorporated both large group discussions with regular breakout sessions to encourage meaningful engagement.
25% of the 40 attendees went on to manage campaigns at the federal, state, and local level in the 2022 election cycle.
